Sicredi Blog
About the project
I collaborated with the Sicredi team to revamp the Sicredi Blog. The blog had maintained the same appearance for several years, so we implemented a complete redesign to improve the user experience, along with the introduction of new features.
My contribution
Research & Analytics
User Experience
Visual Design
Prototyping
Year
2023-2024
Over 120 years of history and cooperative spirit
Sicredi is one of the largest credit cooperatives in Brazil and worldwide, with over 7 million members. The Sicredi Blog, which is part of its institutional website, receives more than 400,000 views each year and plays a vital role in creating content and promoting the Sicredi brand.
Prioritizing quality over quantity
To increase user engagement and improve content distribution, the homepage was redesigned with a new structure. The focus is now on curating key content and themes instead of quantity of posts.
Enhanced focus on readability and improvements in usability
We have made some improvements to the article page. These changes include enhancing the readability and text hierarchy, introducing new features such as the sidebar and text-to-speech, and implementing SEO strategies such as adding breadcrumbs and post taxonomy.
Introducing new pages and content
Previously, the blog structure was more streamlined. Over the years, there was a recognized need to make it more complete. As a result, pages for each category and a post-search page were added.
Guilherme Behling
