American Express
About the project
Together with the Dentsu McGarryBowen and AMEX team, I worked on the design of the landing page for the American Express® Flexible Payment Option solution for the Canadian audience.
My contribution
Research
User Experience
Visual Design
Prototyping
Year
2021
With a history dating back to 1850
American Express offers the Flexible Payment Option solution that lets card members manage payments better by selectively carrying a balance on specific charges.
This service recently launched in Canada, and we created an engaging landing page to encourage card members to explore and adopt this financial solution.
Maintaining the essence, showcasing the new
Through a CMS builder, we created the page following AMEX brand guidelines, incorporating engaging visuals in a scannable and easy-to-read format, ensuring a user-friendly interface, and clear communication of the features for users to explore the offering and convert more.
Guilherme Behling
