Acha.promo

About the project

I worked on creating the Visual Identity for Acha.promo, a startup retail app that compares supermarket, convenience store, pharmacy, and fuel prices.

My contribution

Key Visual
Visual Identity
Brand Collateral

Year

2022

Introducing your new shopping ally, for a happier wallet

After reviewing the briefing, we established that the identity of Acha.promo should embody Trust, Fun, and Ease. These principles guided the development of the project and set the tone for building its identity.

Colors of joy, tranquility, and trust

We chose a balanced and rejuvenating color scheme that conveys stability and tranquility, which are essential elements for the brand application. These colors also stand out in the environments where our brand is present, as the market is predominantly characterized by warm tones.