Acha.promo
About the project
I worked on creating the Visual Identity for Acha.promo, a startup retail app that compares supermarket, convenience store, pharmacy, and fuel prices.
My contribution
Key Visual
Visual Identity
Brand Collateral
Year
2022
Introducing your new shopping ally, for a happier wallet
After reviewing the briefing, we established that the identity of Acha.promo should embody Trust, Fun, and Ease. These principles guided the development of the project and set the tone for building its identity.
Colors of joy, tranquility, and trust
We chose a balanced and rejuvenating color scheme that conveys stability and tranquility, which are essential elements for the brand application. These colors also stand out in the environments where our brand is present, as the market is predominantly characterized by warm tones.
Guilherme Behling
