Star Logística is a spin-off company of a major Brazilian road equipment manufacturer. With the experience of dealing daily with the transportation sector, the company saw a good business opportunity.
Design | Art Direction | Naming | Verbal Identity
THE VISUAL IDENTITY
The thought behind the Visual Identity was to distance itself from the parent company. Therefore, forms that contrasted with the other brand were sought. To do so, the typography of the logo was created from scratch in order to give it more originality.
The “flatter” and more geometric shape of the logo was created to represent cardboard boxes and truck bodies, so common in logistics, and which usually have a rectangular aspect, in addition to facilitating its application in these and several other media.