Grand Gallant is a craft brewery with recipes inspired by the American School of beer. The challenge was to develop a brand that represented the North American culture and was inspired by the region.
Design | Art Direction | Naming
THE VISUAL IDENTITY
Since its name originated from the spirit of courage and pride, the solution was to symbolize an honorific decoration, by the means of a star, which also makes reference to the American flag, and the shape that surrounds it.